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AI, automation, CRM, and marketing technology, explained practically.

Workflow breakdowns, tool explainers, AI website-readiness analysis, and practical technology experiments.

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AllAgentic AI (16)AI Search & Website Readiness (8)Automation & CRM (23)Outreach & Growth (2)Research & Experiments (2)Tech UGC & SaaS (1)

Agentic AI

Shopify WebMCP: How AI Agents Can Search Products, Manage Carts, and Shop Storefronts

Shopify now provides WebMCP tools on every Liquid storefront, giving compatible AI agents structured ways to search catalogs, inspect products, manage carts, navigate stores, and continue to checkout. Here is what that means for ecommerce, AEO, GEO, and agent-ready websites.

AI Search & Website Readiness

Google Search Console Now Measures AI Search Visibility Worldwide

Google has rolled out dedicated generative AI visibility reporting in Search Console to all websites worldwide. Site owners can now track AI impressions, pages appearing in AI responses, countries, devices, and visibility over time.

AI Search & Website Readiness

Can LinkedIn Creator Content Influence AI Recommendations?

LinkedIn is increasingly appearing as a source in AI answers. This research note examines the evidence behind creator-first AEO, the difference between citation and recommendation, and a practical experiment for testing if expert LinkedIn activity is associated with stronger B2B AI visibility.

AI Search & Website Readiness

Do Interactive Tools Get More AI Referral Traffic Than Blog Posts?

A reported analysis of 1.2 million AI referral sessions suggests interactive tools may attract disproportionate AI traffic. Here is what the finding means for AEO, GEO, and LLM visibility, plus the experiment Chrissa Automates is running to test it.

Research & Experiments

I Tested 5 Web Retrieval Methods on 50 Real Pages. One Won Overall, But Not Everywhere.

CAutomates Agent Utility Index Benchmark #001B tested Firecrawl, Bright Data, Tavily, ScrapingBee, and Direct Fetch on 50 real pages across five workload categories. Firecrawl won overall, but documentation, difficult pages, extraction quality, latency, and simple-first retrieval told a more nuanced story.

Research & Experiments

I Tested AI Web Retrieval Tools on Real Pages. Here Is What a Correct Result Actually Costs

Benchmark #001 tests Firecrawl, Bright Data, Tavily, direct fetch, and ScrapingBee on real web-retrieval tasks, then tests routing strategies on a separate holdout to measure cost per correct field, quality, evidence, and practical agent-infrastructure tradeoffs.

Agentic AI

How to Build a Simple Marketing-Agent Architecture With MCP + A2A

Learn how MCP and A2A fit together in a practical marketing-agent architecture. See how a marketing agent can use MCP for tools and A2A to delegate work to specialized agents.

Agentic AI

What Content Will AI Agents Pay For? Datasets, APIs, Research and MCP Tools Explained

AI payment infrastructure is emerging, but not every webpage has equal value. Learn which digital assets may command higher prices, including original datasets, APIs, benchmarks, specialist research, calculators and MCP tools.

Agentic AI

How Marketing Teams Can Delegate Real Work to ChatGPT Work

A practical tutorial for marketers who want to delegate campaign analysis, competitor intelligence, campaign briefs, content repurposing, funnel analysis and recurring marketing reports to ChatGPT Work.